This year’s event saw around 14,400 participants from 109 countries gather to see 430 exhibitors from 35 countries at the most widely renowned industry platform, which was dedicated to sustainability and the responsible use of resources.
On the first day alone, the sheer volume of traffic at our booth and the overwhelming interest in our new products exceeded all our expectations. Visitors also responded very positively to the booth design showcasing our new aftermarket lines.
For us, The Tire Cologne is so much more than simply a B2B platform for introducing new products and developments and strengthening our position in the aftermarket segment; we also value the opportunity to interact with existing trading partners in person and make new business relationships. Our aftermarket sales team had the chance to catch up with many existing RONAL customers at the booth and find out how things were going. We were also delighted to see potential new customers from Germany and beyond expressing real interest in our products and potential collaborations. Participating in trade fairs continues to be essential for us at RONAL GROUP, as we know that these opportunities for direct interaction are the best way to build trust and foster long-term business relationships with our partners.
