At the end of 2020, we launched the world’s first carbon-neutral passenger car wheel with the R70-blue.
This sustainable product was designed according to the principles of the closed-loop economy: It is not only made of mainly recycled aluminum, but is also manufactured using 100% green power. We offset the emissions that are unfortunately unavoidable during production completely with Gold Standard certificates. Currently, we are supporting the projects “Ceará Renewable Energy” in Brazil and “Terraclear – clean water access for families” in Laos.
Overall, the footprint of the R70-blue was reduced by 100 kg CO2eq. compared to a standard wheel produced in Europe made with today’s standard aluminum and energy mix. This report was reviewed and certified by TÜV Rheinland.